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Portfolio Case Study

Carp Chaser UK

Shopify Online Store Full Managed Service Website Design

About Carp Chaser UK

Carp Chaser UK offer a range of high-quality fishing baits designed to attract and nourish a variety of fish species, including Carp, Tench, Barbel, and Bream. Their baits are formulated with flavours and nutritional values that not only draw fish to your swim but also support their overall health and well-being.

Their founder, Richard, has had a love for fishing since he was a little boy. When he started Carp Chaser UK, he wanted to share that love and passion with others and create baits that were of a high standard, not only tempting fish onto the hook of anglers, but also providing a food source for the fish giving them a nutritional well balanced food that would help build them up to their full potential.

Carp Chaser UK Responsive Design
Carp Chaser Shopify Store

What We Do

Carp Chaser UK approached us to build a website to showcase their new start up brand of high quality fishing bates. They wanted a clean and user friendly experience for their customers as well as a place where they could launch their online store to promote and sell their products.

After the initial onboarding call, we quickly started to create a set of rough designs based on the clients brief to use a dark colour scheme with the only vibrate colours coming from images of their fishing bate providing for a clear, eye popping site where the focus is driven towards the product.

With the designs approved we settled on Shopify for the platform of choice to host and managed their online store. Through some custom built page designs and a user friendly site menu. As well as being an online store, we also wanted to create an online community where people could send in photos of their latest catches using the Carp Chaser UK products. We therefore created a simple blog area which users can upload the #TOPCATCH photo and supporting comment for it to be showcased to all site visitors.

Branding & Typography

Font Selection

Primary Font // Roboto

Carp Chaser

A bold, industrial sans-serif chosen to represent the durability and strength of the brand.

Secondary Font // Open Sans

Product Catalog & UI

Highly legible for e-commerce shopping experiences and community blog posts.

Brand Palette

#000000 // Deep Water
#10B981 // Bait Green
#333333 // Silt Gray
#FFFFFF // Pure White

The palette focuses on high-contrast black and emerald to make product photography "pop".

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