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Portfolio Case Study

The Ghost Walk Padstow

The Walk

Padstow, a town known for its beauty, also has a darker side. For over 20 years, local guides have shared tales of its spooky past. The Ghost Walk of Padstow, now led by its fourth guide, continues this tradition.

Taking over this legacy meant not only preserving the storytelling but modernising the way the business connects with its audience. The walk covers the dark history of the town, from the ancient tales of the ‘Old Town’ to the more recent sightings. It’s a journey through time, led by a guide who brings the stories to life.

Ghost Walk Padstow
Website Mockup

The Website

The previous website was outdated and didn’t reflect the atmosphere of the walk. We worked with the guide to create a new, responsive website that captures the spooky essence of Padstow.

The new site features a custom booking system, allowing users to book tickets online for the first time. We also integrated a blog, where the guide can share more tales and updates about the walk.

The final result is a website that not only looks great but also functions seamlessly. The custom booking system has made it easier for the guide to manage bookings, and the new design has helped to attract more visitors to the walk.

Branding & Typography

Font Selection

Primary Heading // IM Fell English

Ghost Walk

Chosen for its historic, printed-press aesthetic to reflect the legacy of Padstow.

Secondary Font // Montserrat

Tour Information

A clean sans-serif for legibility across the booking system and mobile interface.

Brand Palette

#0B0B0B // Midnight
#4B0082 // Indigo Ghost
#D4AF37 // Antique Gold
#F5F5F5 // Mist

The palette was designed to evoke a sense of moonlight and historical Cornish architecture.

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